The ‘golden fiber’ is used extensively in fashion industry today. What was once used as packing material has revolutionized the world of fashion today. Think eco friendly product, think jute. Jute is a cheap lignocelluloses, vegetable based fiber available around the world. Jute cultivation provides work for millions of farmers, landless laborers, industrial workers and also provides jobs for many others indirectly.
The rapid expansion of jute into the lifestyles of the modern home could be attributed to the versatility of the product. The fiber could be spun into high quality yarns and woven into fabric with fine textures with exotic colors. With improved bleaching, dying, and finishing techniques, jute has found its place in the fashion world.
Today as the world turns to eco friendly clothing, jute offers low cost clothing to expensive carpets, decorative upholstery furnishing et al. Jute today engages its place as the ‘future fiber’, with its promising eco friendly qualities.
